DiDi appoints Strat for media planning + buying

Following a competitive pitch DiDi has appointed Strat (Stratosphere) for media planning and buying in Australia.

DiDi is one of world’s leading rideshare services. Since entering the Australian market in 2018 DiDi’s presence has grown, with more passengers opting for DiDi’s value-for-money fares and reliable service.

Says Tim Farmer, head of brand marketing at DiDi: “Strat’s track record in building disruptive challenger brands is unquestionable. We are very much looking forward to working with them to make an impact and adopt a different approach to the rideshare category.”

Says Justen Duggan, group media director at Strat: “We are excited to be working with the passionate team at DiDi Australia. From our experience Didi offers the strongest rideshare service and price in market. We look forward to ensuring all Australians are informed and reap the benefits.”

The appointment is effective immediately with Strat already working closely with the DiDi marketing team to launch their first campaign together. Keep an eye out for a big Orange tow truck on your screens over the summer months.