Agent99 celebrates team growth with new hires, promotions and client renewals

Indie PR Agency Agent99 has announced a slew of key milestones as it closes out 2024, including new hires, internal promotions, and the renewal of global and local long-term clients.

These developments underscore the agency’s continued growth and commitment to its recent relaunch positioning of ‘Smart Ideas with Impact’ that combines traditional practices with digital measurement to achieve business impact.

Zarah Jaggers (above left) has joined the team as Agent99’s newest PR + social coordinator. A recent graduate of UNSW where she received a Bachelor of Media, specialising in PR and Advertising, Jaggers brings a fresh perspective and bright energy to the team. The addition of Jaggers at Agent99 aligns with the agency’s focus on innovation and investment in the future of PR.

Agent99 has also promoted two of its team members.

The first is Brooke Mason (centre), who joined the team in 2023 as an account coordinator and has quickly risen the ranks, being recently promoted to senior account executive.

Meriha Beaton (above right) has been promoted to senior account manager. Beaton has been going from strength to strength with the agency for over two years, originally joining the team in 2022 from Vancouver, Canada. Beaton brings ten years of experience in PR, media, and journalism to the team, specialising in lifestyle and consumer-focused campaigns.  She has been integral to the re-signing of several long-term retainer clients.

Additionally, celebrating a major milestone at Agent99, senior account director, Nicole Robertson marked her ten-year anniversary at the agency this year. Known for her unparalleled creativity and flawless client service, Robertson’s dedication to the agency has been instrumental in its growth and in building a reputation of executing clever campaigns that deliver results with direct business impact for brands.

Says Sharon Zeev Poole, founder and director at Agent99: “We’re thrilled to welcome Zarah to the team and celebrate the well-earned promotions of Brooke and Meriha, as well as Nicole’s tenure with the agency. Their talent and dedication are paramount to our success, as we continue to deliver exceptional outcomes for our clients.”

In addition to key staff achievements, Agent99 is proud to have had several long-term clients re-signing for 2025 including online ‘luxe of less’ furniture brand Luxo Living, and mega-sale platform Click Frenzy. Having joined Agent99’s client roster in 2021 and 2018, respectively, the upcoming year is expected to be one of exciting new campaigns and activations, with Agent99 driving innovative ideas to help the brands grow in an ever-competitive categories.

Agent99 has also announced the continued relationship with luxury furniture brand IconByDesign and several large-scale projects in the new year with ASICS.

Adds Poole: “In a tough and often fleeting marketing landscape, our ongoing relationships with these iconic brands truly reflect our level of expertise within the consumer PR space, and the confidence we instil in our clients to represent their brands. 2024 has shaped up to be a dynamic year, and we’re ready to embrace new and exciting opportunities in 2025.”