Royal Life Saving WA revives ‘Mermates’ campaign with a focus on water safety via 303 MullenLowe

Royal Life Saving WA has relaunched its ‘Mermates’ platform with a refreshed campaign targeting a new generation of water-goers, created in collaboration with 303 MullenLowe and Mediahub.

 

The ‘Be a Mermate’ campaign, which originally launched in 2019, shifts its focus from alcohol-related risks to a broader range of water safety issues.

The new campaign was shot by directing duo cowboys, which is comprised of Luke Hackett and Alex Gibbs, through Clockwork Films.