Bestads Best of the Week Reviewed by Mel Routhier, Global Chief Creative Officer, Health & Wellness, VML Chicago

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Mel Routhier, Global CCO, Health & Wellness, VML Chicago.

BEST TV
Winner: World Of Tanks ‘Holiday Ops‘. I’m not going to lie, I saw the 6:00 timestamp on this film before I watched it and groaned a little inside. It’s the long-format version of “long-format”. And yet… it’s worth all 6 minutes (and precisely 2 seconds) of your time. It’s great story telling, where the pace of the dialogue hums along, keeping you easily entertained with its well-timed wit and little asides (kudos to the copywriter(s)). In a sea of tug-at-your-heartstrings holiday spots, this one serves up a decidedly different – and just plain fun to watch – spin on all that ’tis-the-season content (spoiler alert: Santa ends up with a shiner). Continue reading on Bestadsontv.com…