Carlton & United Breweries’ Hard Rated unveils new ‘Born Cheeky’ campaign via Clemenger BBDO

Carlton & United Breweries (CUB), together with Clemenger BBDO, has launched a new brand platform for its ready-to-drink alcohol lemon beverage Hard Rated.

 

The new ‘Born Cheeky’ campaign, which consists of two 30 second films and two 6 second films, was directed by sought-after comedy director Ayappa through Hooves.

In addition to film, the campaign has launched across OOH, audio and social media.

To view more of Ayappa’s commercial work, check out his Bestads Profile.

Creative Agency: Clemenger BBDO
Production Company: Hooves
Director: Ayappa