Lion launches new ‘Alcohol & Me’ tool for the Australian and NZ market via YoungShand
Created for the New Zealand and Australian market, the comprehensively re-tooled digital experience was designed and developed by Auckland agency YoungShand. The Alcohol&Me site is part of Lion’s commitment to reducing alcohol-related harm within the community, helping educate Kiwis on how alcohol affects the body and mind, and empowering them to make smarter drinking choices.
Key objectives for the site were to make it more engaging and more effective. A new 3D environment was brought to life through a flexible front-end framework, creating a mobile-friendly, immersive experience. The interactive blood alcohol simulator was reimagined utilizing this 3D world, where users can see exactly how the body processes drinks throughout a night, depending on the number consumed, for both male and female bodies. These changes and a focus on user experience has lifted the overall site conversion by 50% over the previous site.
Says Jude Walter, Programme Manager, Alcohol&Me: “As drinking behaviours evolve in New Zealand and Australia, it’s crucial for Alcohol&Me to remain at the forefront. We needed to ensure the website continues to be a dynamic and engaging platform that promotes responsible drinking habits and resonates with our increasingly health-conscious audience. The team at YoungShand have once again delivered a world-class experience, and we’re excited to see how the site will help more Kiwis and Australians feel confident making the drinking choices that are right for them in the coming months.”
Adds Scott Maddox, Creative Director, YoungShand: “It’s been a pleasure working with Jude and the Lion team to breathe new life into this digital program. The site was a true collaboration with an amazing client, the team at Dusky Dots and our in-house design and developers.”
Since launching in 2013, the site and supporting face to face workshops have become the go to alcohol education program, helping over 570,000 kiwis make better, more informed drinking choices.
