Stake launches brand platform ‘Onwards’ handing power back to the individual

Investing platform Stake is offering a new way forward for its customers with its latest campaign via 72andSunny

 

Says James Healey, marketing lead at Stake: “‘Onwards’ is bigger than any one product or service. It’s a mindset, one that we see ambitious Australians embracing when faced with the challenging economic environment we’re living in. It says ‘Despite there being genuine difficulties in trying to get ahead these days, there’s still things I can do. Choices I can make.’ And Stake is here to inspire people to make those choices and help put them into action.”

Adds said Bryan Wilmot, CMO at Stake: “The idea that despite any roadblocks standing in your way, there are always things that you can control is inspiring. It hands power back to the individual and allows them to own their path forward. That’s a relevant ideology in all aspects of life.”

Agency: 72andSunny
Production Company: Collider
Director: Dylan Duclos
DoP: Kieran Fowler
Managing Partner & Executive Producer: Rachael Ford-Davies
Executive Producer: Tom Slater
Producer: Georgia Moraitis
+ Colourist: Matt Fezz
Offline Edit: Adam Wills
Post Production: White Chocolate
Sound Studio: Electric Sheep
Media Agency: Fourteen10

Client: Stake
Chief Marketing Officer: Bryan Wilmot
Marketing Lead: James Healey
Senior Copywriter: Leandro CP
Marketing Specialist: Maddison Hemphill-Kingston