‘You Can’t Beat Local’: IGA celebrates home ground advantages shoppers can expect, especially at Christmas

IGA’s latest campaign, via recently appointed agency Special, celebrates the game-changing power of shopping local – and lets all Aussies know that when it comes to shopping for value, range or ease, you can’t beat local.

The integrated brand campaign features some of the many IGA stores from around Australia, local legend owners, and the custom range and value pricing propositions found in every location.

Says Fiona Johnston, Metcash GM Shopper Brand and Loyalty: “IGA is famous for being local, and always will be, but some Australians still think that shopping local comes at a cost. We want to dispel that myth and flip what local means on its head and are excited to launch this new loud, proud and exciting campaign, showcasing how you can’t beat local for range, ease and value.

“IGA retailers stock the things their local shoppers need and want from everyday essentials to hidden gems you can’t get anywhere else. It’s easy to get into our stores and convenient to get good value through specials that are special to our locals and price matching on the products that count. Shopping locally shouldn’t just feel good – it can also make a real difference on your wallet and it’s time to tell more Aussies about the game changing power of local.”