Lifestyle brand Flying Tiger Copenhagen appoints iD Collective ahead of Australian launch

Full-service creative communications agency, iD Collective has collaborated with renowned lifestyle brand Flying Tiger Copenhagen, to bring the staple Danish brand to the Australian market.

Flying Tiger Copenhagen is an internationally loved Danish brand, with stores located across 37 countries including the United Kingdom and across Europe. Flying Tiger Copenhagen is recognised for its wide range of playful and affordable products. The brand’s highly anticipated store openings will begin on December 5, in Wetherill Park and Shellharbour, Sydney. These flagship stores will bring the brands unique blend of Scandinavian design, creativity, never before seen styles, and sustainability to Australian consumers.

iD Collective’s partnership with Flying Tiger Copenhagen focuses on generating brand awareness and cultivating meaningful connections with Australian shoppers. iD Collective is working to ensure a successful market entry through targeted media outreach, influencer partnerships, and curated store launch events.

The strategy aims to seamlessly blend the Danish origins with iconic Australian moments and landmarks. This approach ensures that the brand will have a successful introduction to the Australian market through a customised communication strategy. This collaboration emphasises Flying Tiger’s core values of fun, creativity, and sustainable design.

The December 2024 launch marks the beginning of Flying Tiger’s launch and expansion into Australia, with more store openings planned for 2025 and beyond. The brands mission is to bring joy to everyday life through a diverse range of products, while making a lasting impact on the Australian retail scene.

Amanda Booth, founder and director of iD Collective has stated that “iD Collective is excited to be the agency of choice to launch Flying Tiger Copenhagen into Australia. It has been a brand we have all admired for its divine range of products, creativity, and unique Scandinavian design”.

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.