Lipton’s ‘Jargon Junket’ campaign via DDB Sydney encourages Aussies to ditch corporate buzzwords for life-changing getaways

Lipton Ice Tea has teamed up with DDB Group Sydney for an innovative new campaign that offers a fresh twist on the everyday office grind.

 

The initiative, titled “Jargon Junket,” gives Australian workers a chance to break free from the endless cycle of corporate buzzwords that flood their workdays. Using a specially designed jargon scanner, participants can collect over 130 of the most annoying office phrases like “ping me” or “circle back” and trade them in for the chance to win one of five extraordinary “work-cleansing” experiences.

The jargon scanner is an interactive tool that allows users to track the cringe-worthy phrases they encounter in the office. Each buzzword collected brings them closer to winning a life-changing getaway to locations that turn these workplace clichés on their head.

The campaign’s fun spirit is brought to life through a quirky film featuring the “Jargon Junketeer”, a travel agent who helps participants embark on these tongue-in-cheek adventures. Directed by Madeleine Purdy of Good Oil, the campaign will roll out across social platforms and BVOD, inviting office workers to break free from their jargon-filled routine and experience the ultimate escape with Lipton Ice Tea.