dusk launches new OOH media campaign ‘duskmas – For the ones that light up the room’

Australia’s favourite home fragrance brand dusk has launched a much anticipated Christmas campaign featuring a cast of diverse characters and new product categories – ‘duskmas – For the ones that light up the room.’

Alongside the campaign dusk has invested in outdoor media to target and reach new audiences with street posters and a Sydney light rail takeover.

Dusk’s ‘duskmas’ campaign was shot by Jason Ierace on location in Sydney and features a a cast diverse characters including Kiss FM’s Mitch Churi and embraces the chaos of Christmas and gift giving.

dusk has invested in outdoor media to bring its ‘duskmas’ campaign to life which also supports dusk’s brand rejuvenation strategy.  The past six months has seen dusk invest in  more digital marketing with supporting outdoor to acquire new customers along with launching new categories including bath and body, home décor and more ‘value’ items for Christmas gifting.

Dusk’s Chief Marketing Officer Jeremy Taylor says: “This is my first Christmas with dusk and we felt it was important to go to market with a strong campaign to show people that we are ‘the ultimate gifting destination’ this silly season. Our duskmas campaign celebrates all the unique and diverse characters that make up our Christmas’ which also happens to support this year’s collection which has more gifting options than the brand has ever seen.

“As a part of our brand rejuvenation strategy we felt it was important to get as many eyes on this campaign as possible, alongside our robust digital campaign we have invested in outdoor with street posters throughout metro Sydney and Melbourne with a cheeky activation in Rushcutters Bay and a Sydney Lightrail takeover – seeing our campaign pass 1000’s of people in Sydney’s George Street was a bit of a pinch-me moment.”