Orange Line continues growth momentum; adds Abano Healthcare to growing client portfolio 

Independent digital marketing agency Orange Line, has been appointed as Abano Healthcare’s (Abano) new marketing partner of record.

Abano is Australasia’s largest dental support organisation, providing services to over 250 locations and 700+ clinical partners across Australia and New Zealand.

Orange Line’s remit is to focus on comprehensive digital marketing solutions, including paid media, SEO, CRO, data & analytics, and organic social media, for Abano’s leading brands, including Lumino The Dentists, Maven Dental, and 1300SMILES Dentists.

The partnership, effective immediately, marks a significant milestone for Orange Line, as the agency continues to expand its reach into international markets while delivering marketing strategies from its Sydney headquarters.

David Einstein, Co-Founder of Orange Line, said: “Our experience crafting tailored digital marketing strategies for dental and healthcare practices allows us to bring a wealth of industry insights to Abano and drive measurable growth across their brands.

“Our appointment is testament to the agency’s ability to handle international clients and execute high impact campaigns across multiple markets and regions. We’re excited to work closely with Abano throughout the next stage of the brand’s evolutionary growth journey”.

Duncan Armour, Chief Marketing Officer,Abano, said: “Orange Line’s expertise perfectly aligns with Abano’s growth ambitions, and we trust them to elevate our brands across the network and further strengthen our presence in the dental space across Australia and New Zealand.”

This win highlights Orange Line’s growing momentum, following the recent addition of Skyscanner and Fantastic Furniture to an impressive client portfolio that already includes their global work with AWS, Jackson Hole, Berkshire Hathaway and others.

The announcement is further bolstered by Orange Line’s recent recognition at the 2024 Google Agency Excellence Awards, where the agency won the Online Sales award for its outstanding achievements in lead generation, measurement, and online sales.