Einwick produces brand content for Ballarat’s new ‘Brilliantly Unexpected’ campaign

November 19 2024, 4:28 pm | BY Ricki Green | No Comments

Melbourne-based production agency Einwick has partnered with Tourism Midwest Victoria to produce an eye-catching array of videos, photos, and audio ads for Ballarat’s “Brilliantly Unexpected” campaign.

 

Rooted in the bold new identity developed by the US+US brand agency, the campaign set out to redefine Ballarat as a dynamic destination for arts, dining, tours, and hospitality. Einwick was entrusted with the significant task of bringing this vision to life through compelling and innovative content that showcases the city’s unique character and modern appeal.

From concept development to final delivery, Einwick oversaw every aspect of the production process. This included storyboarding, casting, scheduling, shooting, drone filming, photography, video and audio editing, colour grading, and VFX.

Over five days of filming, the team captured the essence of Ballarat across eight iconic locations. Working with 12 crew members and more than 17 talents, Einwick delivered a suite of 9 polished videos, over 100 vibrant images, and two engaging audio ads to highlight the city’s diverse offerings in arts, culture, and hospitality.

This collaboration exemplifies Einwick’s ability to deliver high-quality, impactful content that elevates brands and resonates with audiences. The “Brilliantly Unexpected” campaign not only celebrates Ballarat’s transformation but also reflects Einwick’s dedication to pushing creative boundaries in content production.




Check out more on https://www.visitballarat.com.au/

Client: Tourism Midwest Victoria
Brand agency: US+US Brand Agency
Production: Einwick
Creative Director: Philip Einwick & Juzzy Kane
Producer: Ting Ni
1st Photographer: Juzzy Kane
2nd Photographer: Enrico Kasjan
Cinematographer: Jiang Naizhong
Gaffer: Adam Hunter
1st MUA: Emily Stacey
2nd MUA: Isobel Boekeman
Camera Assistant & Drone Filming: Josh Labita
Video Editor: Jiang Naizhong
Sound Editor: Ting Ni
V.O. Artist: Amy Hedger
Recording Studio: Umbrella Sound Studios