Just Cuts brand styles up with bold new look via The General Store

Just Cuts, one of the Southern Hemisphere’s largest hairdressing franchises, is redefining style with an exciting brand refresh, crafted in partnership with multidisciplinary creative agency The General Store, marking the beginning of a new era in its 30-year journey.

The brand refresh introduces a modern identity for Just Cuts. It celebrates the essence of Just Cuts: affordable, no-appointment-needed Style Cuts whilst inviting more Clients to take advantage of the Just Cuts advantage.

As part of the brand refresh, Just Cuts has introduced its “Salon of the Future” concept. The refreshed Salon designs are rolling out across the country.

The Just Cuts Salons of the Future are bright, contemporary and inviting, embracing a new palette of colours and finishes.

At the heart of the redesign is the philosophy that style should be accessible to everyone. The new Salon environment welcomes Clients to explore products and enjoy services in a comfortable, family-friendly setting that celebrates their local communities.

The digital Check-In Kiosk and the Just Cuts App, which provides real-time Salon wait times, online Check-In and loyalty rewards, offer a seamless experience that caters to busy individuals and families.

The refresh goes beyond the Salon chair, inviting more Clients to discover the Just Cuts difference. The refreshed Just Cuts logo now features a sleek black design and brand guidelines that align with the fresh new Salon aesthetics.

The rebrand reflects the evolution of Just Cuts and style. The refreshed identity reflects a larger commitment to helping everyday Australians, particularly those who might typically visit local hairdressers and experience the benefits of Just Cuts’ expertise, convenience and value.

Says Amber Manning, CEO, Just Cuts: “At Just Cuts, our mission is simple: we specialise in Style Cuts for men, women and children of all ages. Just Cuts has always been about offering everyday Australians a place to get an expert haircut easily.

“This refresh brings a modern vibe to our classic Just Cuts values. We’re proud of our heritage, and this new look reflects both where we’ve come from and where we’re going. We’re staying true to what our Clients love — quality, simplicity and making sure every visit is a great experience.”

Says Madeleine Livesey, Partner at The General Store: “It’s been an absolute pleasure working with the Just Cuts team to open the brand and Salon experience up to a style-conscious yet cost-conscious consumer. The classic wordmark, now made black, stays true to Just Cuts’ iconic heritage, and the refreshed imagery and the Salon design celebrate individual style and the hundreds of local communities that the brand operates in.”

For more information about Just Cuts, visit justcuts.com.au.