Australian director Nick Ball helms Apple Pay’s new quirky holiday shopping campaign ‘Plates’

Apple has launched its latest holiday campaign showcasing the seamless and secure shopping experience offered by Apple Pay. The campaign’s centerpiece is a quirky, upbeat spot titled “Plates,” helmed by Australian director Nick Ball and produced by FINCH.

 

The ad captures the elation of a collector securing a long-coveted decorative plate—an experience made effortless through Apple Pay. Set to Chromeo’s catchy track “One Track Mind,” the spot highlights how Apple Pay’s speed, simplicity, and security enhance holiday shopping across iPhone, Apple Watch, iPad, Mac, and the new Apple Vision Pro.

Ball adds a charming touch to the relatable narrative, making the ad resonate with audiences globally. The campaign showcases Apple Pay’s ability to streamline purchases without the hassle of creating accounts or repeatedly entering billing details.

“Plates” is part of a broader campaign running across CTV, YouTube, and digital platforms, cementing Apple Pay as the ultimate tool for stress-free holiday shopping.

View more of Nick Ball’s work on his Bestads Profile.

Agency: Apple In-House
Director: Nick Ball
Production Company: FINCH
VFX: Framestore
Audio Mix: Model Citizen
Editing: Rock Paper Scissors
Director of Photography: Larkin Seiple
Music: “One Track Mind” by Chromeo