Garnier and MADE THIS Bring Vitamin C SPF Fluid to Life with 3D Illusion on Swanston Street

Garnier has launched an eye-catching outdoor campaign to promote its Vitamin C Daily Tinted Fluid with SPF50+. The campaign, created in partnership with MADE THIS, features a 3D anamorphic illusion on Melbourne’s Swanston Street, captivating pedestrians with visuals that highlight the product’s SPF50+ protection and tinted glow.

 

In New Zealand, a 3D billboard in Auckland Central allows Kiwis to experience the creative campaign. The launch also includes a branded D-Class tram along Melbourne’s St Kilda Road and digital displays across key locations in Melbourne, Sydney, and New Zealand.

The campaign is also supported with digital and print displays for Garnier’s retail partners and internal launch materials at L’Oréal’s Melbourne headquarters.