Transurban appoints VML as new creative agency for Linkt to boost brand advocacy and awareness

VML has announce its appointment as the creative agency of record for Linkt, Transurban’s customer retail brand in Australia.

VML will work with Transurban on enhancing awareness, comprehension, and customer advocacy, highlighting the significant benefits Linkt provides to drivers.

Says Chris Jackson, general manager of customer experience and operations at Transurban: “We’re excited to partner with VML to establish a brand platform for Linkt that will showcase the value Linkt brings to our customers.”

Says Sarah Bailey, managing director of VML Melbourne and Sydney: “VML is excited to partner with Transurban and communicate the true value Linkt offers its customers. Our aim is to showcase how Linkt’s products and services can enhance travel experiences, transforming indifference into advocacy.”