Tesco dives into the holiday spirit with ‘Helping Feed Your Christmas Spirit’ spot via BBH London

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

Tesco is diving into the holiday spirit with the launch of its highly-anticipated 2024 Christmas campaign, “Helping Feed Your Christmas Spirit,” created by BBH London.

Directed by Alaska through Iconoclast, the campaign follows Gary as he rekindles his holiday spirit through cherished memories with his family. When Gary receives Tesco gingerbread men from his grandfather, his world transforms into a magical gingerbread scene, reflecting the warmth of the season. However, his spirit wavers with memories of his late grandmother, but he finds joy again by recreating their gingerbread house tradition with his grandfather.

Through a feast of Christmas classics, Tesco celebrates the togetherness and comfort of holiday traditions that truly “feed the Christmas spirit.”

This is the second year in a row that Tesco has partnered up with Alaska for its annual Christmas campaign with the duo directing last year’s hilarious and heart-warming advert ‘Become More Christmas‘.

View more of Alaska’s work on Bestads.