Harvey Nichols Unveils Quirky Christmas Animation Featuring Tim Burton’s Robot Boy

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In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

Harvey Nichols has launched a whimsical holiday campaign in partnership with The World of Tim Burton exhibition, currently at London’s Design Museum. Created with The Berry and directed by The Berry Boys, the charming animated short ‘Cable All The Way’ follows Robot Boy, a character from Burton’s imaginative universe, as he eagerly discovers Harvey Nichols gifts under the Christmas tree.

As Robot Boy excitedly explores the presents, his journey is hilariously interrupted by his too-short power cable. Just as he reaches for the ultimate gift, his power disconnects—until Santa himself returns with an extension cable, saving the day.

Inspired by Burton’s iconic style, the animation captures his trademark balance of eccentricity and warmth, incorporating unique details from his personal archive. With seamless CGI by The Berry, Cable All The Way brings holiday cheer to life in classic Burton fashion, showcasing Harvey Nichols’ seasonal luxury with a twist.

Harvey Nichols Unveils Quirky Christmas Animation Featuring Tim Burton’s Robot Boy