Morrisons champions the unsung heroes of Chrissy in melodic spot via Leo Burnett, London

November 6 2024, 9:30 pm | BY Ricki Green | No Comments

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

Morrisons is honouring the true stars of the season: the dedicated hosts who turn their homes into festive wonderlands and bring family and friends together around the table. Created by Leo Burnett, the ad champions these unsung heroes supporting them in orchestrating the ultimate holiday feast, from carefully prepared roasts to indulgent desserts.

As the ad unfolds, Morrisons’ much-loved animated oven gloves take centre stage, lifting spirits with a rousing rendition of ‘Give a Little Love’ from Bugsy Malone. This playful performance, recorded by a 26-strong choir of Morrisons colleagues, reinforces the brand’s commitment to elevating home cooking with quality ingredients, crafted by skilled butchers, bakers, and chefs from Morrisons’ Market Street.

Creative Agency: Leo Burnett London
Chief Creative Officer: Mark Elwood
Executive Creative Director: James Millers
Executive Creative Director: Andrew Long
Creative Director: David Allen
Creative Director: Kimberley Gill
Creative Director: Gareth Butters
Creative: Joshua Merriam
Producer Anna Cartwright
Chief Production Officer Emily Marr
Designer Harry Ingrams
Business Director Sophie Garrett
Account Director Ben Mallins
Account Manager Gabriella Watts
Account Executive Jessica Lakey
Head of Planning Joe Beveridge
Planning Director Rebecca Priest
Project Director Fahed Eichikhe
Producer Georgia Morris

Production Company: Partizan London
Production Company: Annex
Director: Gareth Sambridge
Director: Michael Gracey
DoP: Jordan Stephens
DoP: Stephen Keith Roach
Executive Producer Jenny Beckett
Head of Production Ella More O’Ferrall
Producer Daniel Wheldon
Line Producer Lucy Banks
Director’s Assistant Sophia Nagar
Production Manager Matt Bulaitis
Coordinator Alice Pitt-Carter
Production Assistant Ella Kander
Production Designer Olly Williams
Stylist Ashley Dando
Stylist Clem Miller
Casting Hannah Birkett
Production Arch Model Studio
Modelling Yuki Honjo Archer
Production Annex
Executive Producer Basil Stephens
Producer Fred Robinson
Production Designer Matt Duddleston

Post Production / VFX Black Kite Studios
VFX Supervisor Dan Sanders
Colourist Richard Fearon
Shoot Supervisor Daniel Sanders
2D Lead Paul Wilmot
2D Artist Matt Hutchins
2D Artist Mauro Nodari
2D Artist Lysa Cornic
2D Artist Warren Gebhardt
Executive Producer Hannah Ruddleston
Producer Hazel Gibson
Music / Sound Wake The Town
Music / Sound String & Tins
Sound Designer Adam Smyth
Sound Designer Alina Miroshnichenko