Boots UK enlists Bridgerton star Adjoa Andoh for 2024 Christmas spot via VML/The Pharm UK
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.
Boots is putting a fresh spin on holiday storytelling with its latest Christmas campaign, “The Christmas Makeover,” created by VML/The Pharm UK. The campaign, which features Bridgerton star Adjoa Andoh as a vibrant, charismatic Mrs. Claus, combines an imaginative festive narrative with a bold, beauty-focused twist.
Directed by award-winning filmmaker Dave Meyers, the campaign film transports viewers into Mrs. Claus’s “werkshop,” where beauty and creativity come together to fulfill Christmas wish lists in an entirely new way.
The film is a beauty lover’s dream, showcasing highly sought-after brands like Bubble Skincare, e.l.f, Sol de Janeiro, and Laneige—all meticulously prepared by Mrs. Claus and her “elf-luencers,” who add their own signature styles. The elves’ unique looks echo the diversity of Boots’ offerings, creating a visual narrative that emphasizes the wide range of gifts available. Each elf embodies a different aesthetic, from vampy glam to fresh and playful, illustrating that Boots has something for everyone.
Boots
Chief Marketing Officer: Pete Markey
Director of Marketing & Brand: Emma Locker
Head of Marketing: Rebecca Vittles
Marketing Manager: Cara McNaughton
VML/The Pharm UK
Chief Creative Officer: Ryan McManus
Creative Partner: Sarah Bamford
Executive Creative Director: Mara Vidal
Senior Art Director: Lucy Harrison
Senior Copywriter: Emma Gallagher
Strategy Partner: Marie Conley
Associate Strategy Director: Miriam Albuixech
Associate Strategy Director: Steven Son
Client Partner: Siobhán Woodrow
Business Director: Alice Bunbury
Account Director: Sophie Keattch
Senior Account Manager: Grace Bassett
Senior Project Manager: Lucy Randell
Hogarth
Executive Producer – Susie Innes
Producer – Eleanor Hardcastle
Production Company – Radical
Director – Dave Meyers
DOP – Scott Cunningham
Executive Producer – Sam Holmes
Producer – Ersan Beskardes
Universal Production Partners (UPP) – VFX
VFX Supervisor: Mário Dubec
VFX Producer: Jan Valter
VFX Project Coordinator: Albert Otevřel
VFX Art Director: Martin Smékal
Colour Grading: Pavel Marko
Stitch
Editor – Charlie Von Rotberg
Sound – NO 8
Audio Engineer – Sam Robson
Audio Engineer – George Castle
Executive Producer – Karen Noden
Talent Republic – Casting
Anne Batz – CEO and Founder
Charlie Powell – Managing Partner
Sophie Jacob – Production Lead
Disha B.B – Business Development