Kevin the carrot returns in ALDI’s latest Christmas campaign via McCann UK

November 6 2024, 7:56 pm | BY Ricki Green | No Comments

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

Shoppers should be thrilled to hear that their favourite carrot Kevin has returned to screens as Aldi releases its 2024 Christmas campaign via McCann.

The campaign opens in a festive snowy village on Christmas Eve, but it soon transpires something is going on as a black and white van screeches into view. A series of humbug characters appear to capture the ‘Christmas Spirit’ before zooming off leaving the once glowing village in darkness.

Luckily, Santa has Kevin the Carrot on speed dial and wakes him to give him an incredible assignment — break into the Humbug Headquarters and outsmart Dr Humbug and her humbug minions to get the ‘Spirit of Christmas’ back. Using cunning disguises and a case with a ‘false bottom’, Kevin and his wife Katie carefully avoid a series of dangerous situations and hilarious ‘booby traps’ to try and save the day.

It all culminates with the humbugs having learned ‘Christmas is better when goodwill is returned’.

Creative Agency: McCann
CCO: Dave Price
Creative Lead: Clive Davis
Creative Lead: Andy Fenton
Managing Director: Laura Mckinlay
Managing Partner: Jane Colbeck
Business Lead: Laura Willis
Senior Project Manager: Ella Timmins
Senior Producer: Amanda Riddeal
Head Of Broadcast: Lucy Moore

Production Company: Riff Raff
Executive Producer: Tracey Cooper
Producer: Paz Parasmand
Production Manager: Theo Cassels

Production Company: Psyop
Director: Todd Mueller And Kylie Matulick
Executive Producer: Jim Brattin
Producers: Amy Fahl, Joe Maggiore
Associate Producer: Jill Sachs
Lead Technical Director: Chris Sage
2D Supervisor: Matthias Bauerle
Designers: Samantha Ballardini, Gena Jongsukkijpanich – Renegades Of Phong
VFX: Cristina Camacho, Steve Hallquist, Billy Morris
Modeler: Krista Albert, Justin Diamond, Daewoo Koo
Lighter: Monika Gelbmann, Justus Schmidt, Ellie Stalie
2D Animator: Thomas Sali
Storyboard Artist: Michael Deweese, Max Forward
Editor: Loren Christiansen
Character Effects: Cristina Camacho
Compositors: Kevin Kim, Krystal Chinn, Em Mai, Thomas Sali
Matte Painting: Nick Hiatt
Colorist: Kim Stevenson
Flame And Conform: Chad Stracensky
Marshall Street Editors
Editor: John Mayes
Producer: Sj O’mara

Wave
Audio Engineer: Parv Thind
Producer: Hils Macdonald