Australian Building Co. launches fly through experience in new work via Hook Creative Studio
In an industry-first, Australian Building Company has launched an innovative campaign via Hook Creative Studio, that uses a drone to showcase one of its stunning homes.
The short film takes audiences on a unique journey through the home, with every corner and space revealed through the lens of a flying drone. Accompanied by an immersive sound design, the film narrates the story of the home, using audio to evoke emotions and highlight key features.
The campaign marks a bold step for the home building industry, which traditionally relies on static imagery or guided video tours. By integrating the dynamic movement of a drone with carefully crafted sound design, the Australian Building Company offers a fresh, cinematic way to experience its homes.
Pat Langton, Founder and Chief Creative Guy at Hook Creative Studio emphasised the innovation of the project: “This film is a first for the building category. It’s more than a tour—it’s an experience. The drone captures the home in a unique way, but it’s the sound that really tells the story. We’ve crafted this film to feel immersive and personal, so you feel like you’re not just seeing the space, but truly living in it.”
Leanne Backhouse, Victorian Marketing Manager, Australian Building Company, adds: “The use of a drone combined with sound design sets this campaign apart. It’s not just a showcase of our homes; it’s a demonstration of the creativity and forward-thinking approach that we bring to everything we do. This technique allows viewers to see—and feel—the home in a way that traditional methods just can’t match.”
The campaign reflects Australian Building Company’s ongoing commitment to innovation and creative excellence. With homes that can be built within just four months, the company is proud to offer Australians modern, high-quality homes that meet their lifestyle needs.
The film will be showcased across socials over the coming months.
Brand: Australian Building Co.
Marketing Manager: Leanne Backhouse
Brand and Sales Manager: Jeremy Shortis
Agency and production: Hook Creative Studio