Health and wellness supplement company First or Nothing appoints Claxon for creative + media

Following a competitive pitch, independent growth agency Claxon has been appointed as creative and media agency of record for health and wellness supplement company First or Nothing.

Claxon’s first order of business is to drive a powerful go-to-market entry strategy, positioning First or Nothing as Australia’s latest contender in the fast-growing supplement industry.

Jade Axford, Chief Growth Officer, Claxon, said there is nothing quite like ending a year on a new business high by adding First or Nothing to the agency’s roster: “First or Nothing is an ambitious company with a strong vision to positively impact the health and wellness sector, and we’re ready to help bring that vision to life.” said Axford. “We will be using Claxon’s proprietary end-to-end, full-service ecommerce framework, Amplisync, to build brand awareness, foster an engaged online community and drive online sales for the brand.

“Amplisync is engineered to boost a brand’s ecommerce performance across every touchpoint, fueling growth through integrated solutions,” Axford added.

Jade Speight, Marketing and Partnerships, First or Nothing: said: “Claxon stood out as a growth and AI- focused agency capable of launching our brand to market and help to grow the business via advertising, so we can engage a community of like-minded health consumers.  We are excited about the agency partnership and look forward to taking our advertising to market before the end of the year.”

Work on the strategy is already well underway with the digital, offline, social and creative assets expected in market before year-end.