SOCIETY takes out PR Agency of the Year title at the 2024 CPRA Golden Target Awards
Creative marketing communications agency SOCIETY has been recognised with four CPRA Golden Target Awards, including winning the coveted Agency of the Year (Medium).
The independent, female-owned agency was one of the most awarded companies of the night. The acknowledgment is a testament to the agency’s creativity, collaboration, and excellence in the communications field on the back of a significant 2024 with expansion into the U.S. market.
Formally known as the PRIA Golden Target Awards, additional categories of recognition at CPRA this year include Gold for Best Community Relations and Engagement Campaign with the Australian Education Union, Bronze for Dena Vassallo as PR Leader of the Year, and Bronze for Regional Communications Campaign with Flinders University.
Says Dena Vassallo, CEO and Founder of SOCIETY: “Winning PR Agency of the Year, as well as three additional CPRA Golden Target Awards, is an incredible honour and a reflection of the dedication and passion of our team across the country, and the collaborative partnerships we share with our clients.
“With our recent launch into the U.S., we’re excited to continue spreading our ethos of working hard, being kind, and above all, putting people at the heart of everything we do.
“These awards are a special way to (almost!) wrap up 2024, and we can’t wait to deliver more excellence for our clients, both across Australia and in the U.S., in 2025.”
As SOCIETY looks to the future, the agency remains committed to building strong client relationships, embracing the best and the newest industry talent, and setting benchmarks for creativity and excellence in the marketing and communications industry.