TK Maxx celebrates big brand bargains in new Christmas campaign via Howatson+Company

TK Maxx has launched its Australian Christmas campaign via creative agency Howatson+Company, which highlights the retailer’s dedication to providing unbeatable prices on big brand gifts.

 

The new campaign, set to the catchy rendition of the Black Eyed Peas’ hit “Shut Up”, captures the thrill of discovering fantastic bargains at TK Maxx, emphasising that shoppers can enjoy spoiling loved ones with big brand items this Christmas without the hefty price tag.

Howatson+Company was appointed creative agency in 2022 and has delivered a number of campaigns for the retailer including ‘Confetti Kate‘ and the retailer’s 2022 Christmas campaign ‘Uncle Simon‘.

TK Maxx Australia is part of The TJX Companies, Inc., the world’s leading off-price retailer of apparel and homewares.