Countdown to Effies ‘The Work Behind The Work’ in Sydney on Tue Nov 19 + Melbourne Thur Nov 28
Come behind the scenes of 2024’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 19 November in Sydney and Thursday 28 November in Melbourne.
The two events will bring marketers, strategists and agency teams together to unpack the strategy and creative process behind award-winning Effie campaigns from the past year.
At the recent 2024 Australian Effie Awards, BMF and ALDI Australia scooped the Grand Effie, three golds, Effective Agency of the Year and Effie Effective Advertiser for BMF’s ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’.
Plus, hear from 303 MullenLowe who struck gold in the coveted Long-Term Effects and Brand Value categories; Special Australia, who won yet another gold for Uber Eats; and VML, which won silver for its unique work with Honest Eggs Co.
Session One – SYDNEY
6:00pm-8.30pm, Tuesday 19th November 2024
Held at Special Australia, 270 Devonshire Street, Surry Hills, this session will feature three Gold-winning case studies:
Special Australia: ‘Get Almost Almost Anything’ for Uber Eats
303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
Speakers:
Get Almost Almost Anything
Celia Garforth, Head of Strategy, Special Australia
Kellie Box, Strategy Director, Special Australia
One Campaign. Six Years of market redefining insurance growth – Solved
Jody Elston, Chief Strategy Officer, 303 MullenLowe
Jonathan Kerr, Chief Growth Officer, Auto and General
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
Hannah McHard, Head of Effectiveness, BMF
Anna Bollinger, Executive Planning Director, BMF
Session Two – Melbourne
6:00pm-8.30pm, Thursday 28 November 2022
Held at VML, Level 25/2 Southbank Blvd, Southbank, this session will feature three award-winning case studies:
VML: ‘How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks’ for Honest Eggs Co
303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
Speakers:
How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks.
Ali Tilling, Chief Strategy Officer, VML
Paul Nagy, Chief Creative Officer, VML
Rhys Thomas, Client Service Director, VML
Roger Boyd, Managing Director, Honest Eggs Co
One Campaign. Six Years of market redefining insurance growth – Solved
Jody Elston, Chief Strategy Officer, 303 MullenLowe
Jonathan Kerr, Chief Growth Officer, Auto and General
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
Hannah McHard, Head of Effectiveness, BMF
Anna Bollinger, Executive Planning Director, BMF