Weis introduces Aussies to the ‘Weis-A-Corn’ in new ‘Savior of Summer’ campaign via Emotive

Iconic Australian ice cream brand Weis has launched a new campaign in time for Summer, which introduces Aussies to a quirky new character, the playful Weis horned Weis-A-Corn.

 

The campaign is the second from creative agency Emotive, which was appointed creative lead for Weis at the beginning of the year.

The new campaign ‘The Saviour of Summer’ celebrates the brand’s Australian roots and connection to summer and rolls out nationally across TV, digital, social, OOH and owned assets.