Colenso BBDO Auckland named Australasian Regional Agency of the Year at LIA 2024
Colenso BBDO Auckland has taken out the Regional Agency of the Year Award for Australia and New Zealand at the 2024 London International Awards. The announcement was made as part of LIA’s Of The Year major awards, released today.
The regions recognized by LIA are: Australia/New Zealand, Asia, Europe, Middle East/Africa, North America and South America.
Colenso BBDO Auckland picked up 14 Statues at LIA 2024 for awards given to three campaigns.
The agency’s “Adoptable. By PEDIGREE” campaign for Pedigree/Mars Global Petcare was awarded a Grand LIA award in the Billboard category and also won 4 Gold and 3 Silver Statues across all categories.
Agency creative credits include:
Chief Executive Officer: Simon Vicars
Group Creative Directors: Hadleigh Sinclair, Duncan Bone, Kimberley Ragan
Creative Director: Haylie Craig
Creative Director – Art: Tim Thach
Creative Director – Copy: Isabel Snellen
Agency Designer: Stella Wilson
See full credit list here.
Colenso BBDO’s already highly awarded Skinny Mobile “Skinny Phone It In” campaign was also a major winner at LIA, winning one Grand LIA Statue and 4 Gold Statues.
Agency creative credits include:
Chief Creative Officers: Simon Vicars, Levi Slavin
Executive Creative Director: Maria Devereux
Group Creative Director: Hadleigh Sinclair
Copywriter: Callum McDonald
Art Directors: Charlotte Upton, Léon Bristow
Agency Head of Art: Dave Brady
See full credit list here.
In addition a Pedigree print campaign “Don’t Judge, Adopt” took out a Silver Statue.
Agency creative credits include:
Chief Creative Officer: Simon Vicars
Senior Copywriter: Simone Louis
Senior Art Director: Emily Joe
Agency Head of Design: Mike Davison
See full credit list here.
Their strong peformance at LIA also saw BBDO named the Australia and New Zealand Regional Network Of The Year.
Other major winners from Australia and New Zealand that are honored with 2024 Regional Of The Year Awards are:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
Across 29 categories, 935 LIA Statues were awarded to 45 countries. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 Finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins, as well as, the Finalists were used in determining the ‘Of The Year’ Winners.
