BBDO named Regional Network Of The Year for Australia and New Zealand at LIA 2024
BBDO has taken out the Australia and New Zealand Regional Network Of The Year award at the 2024 London International Awards. BBDO’s major contributor to the accolade was Colenso BBDO Auckland, who were also honoured with the Regional Agency Of The Year award.
In winning the Regional Agency Of The Year award for Australia and New Zealand, Colenso BBDO Auckland picked up 14 Statues at LIA across three campaigns. A CHEP Australia campaign also was awarded Finalist status.
LIA calculate the regional and global Of The Year awards, with all winning work assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins contribute to the Of The Year Awards, regardless of entering company.
The regions recognized by LIA are: Australia/New Zealand, Asia, Europe, Middle East/Africa, North America and South America.
This year WPP was named Global Holding Company Of The Year with Ogilvy being awarded Global Network Of The Year. CeraVe was named Global Client of the Year.
Other major winners from Australia and New Zealand that are honored with 2024 Regional Of The Year Awards are:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
Across 29 categories, 935 LIA Statues were awarded to 45 countries. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 Finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins, as well as, the Finalists were used in determining the ‘Of The Year’ Winners.