Ward6 wins at the Consumer Healthcare Products Australia Awards

Ward6 has been recognised for excellence in consumer healthcare, winning “Best Launch of a Consumer Healthcare Product” for Maxalt Migraine Relief at the Consumer Healthcare Products Australia (CHPA), Self-Care Excellence Awards.

It follows a win at this year’s prestigious Creative Floor Awards in London, where Ward6 was the only Australian agency to win, making it their third consecutive year of winning.

‘Beat The Migraine Blackout’ for Maxalt Migraine Relief, reflected four real life, migraine scenarios – a departure from the typical advertising seen in headache relief brands.

The winning campaign showed the dark isolation of migraine, and through empathy and understanding, empowered sufferers to “Beat the Migraine Blackout” and be prepared when migraine strikes.

Stuart Black, Group CEO, said ‘To all our clients, we say a massive thank you for choosing to partner with us. But to our Maxalt Migraine Relief clients, we say thank you for daring to produce work that was very different to the rest of the category you compete in. You make us proud to do what we do.’