Bestads Best of the Week Reviewed by Damisa Ongsiriwattana, co-founder/CCO, SOUR Bangkok

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Damisa Ongsiriwattana, co-founder and chief creative officer at SOUR Bangkok, Thailand.

Favourite: Fiverr ‘Nobody Cares – The Musical‘. The campaign’s message – ‘Nobody cares that you used AI, they only care about the results’ – is smart, fresh, insightful, and highly relevant to many industries today. The choice to execute this through an entertaining musical, blending memes and generative AI elements, is an excellent craft of storytelling and emotion. The slightly sarcastic tone works well and ties back to the idea that nobody really cares about the process. I love it. READ ON…