NIDA Corporate Training provides Australian businesses with ‘The Unspoken Advantage’ in Latest Campaign via ScienceFiction

ScienceFiction, has unveiled its latest work for new client NIDA Corporate Training, ‘The Unspoken Advantage’ – created to help the brand continue to revolutionise professional communication in Australian businesses.

NIDA Corporate Training, long respected in the Australian business community, recognised the need for a brand platform that could effectively communicate the transformational impact of their services. In response, ScienceFiction developed ‘The Unspoken Advantage,’ an idea that highlights the often-overlooked yet crucial role of person-to-person communication in business success.

The campaign illuminates the power of effective communication techniques in business, revealing how mastering these skills can dramatically improve team cohesion, boost productivity, enhance leadership capabilities, and strengthen client relationships. By focusing on both verbal and non-verbal communication skills, NIDA Corporate Training uncovers a frequently untapped competitive edge that can lead to significant improvements in overall business performance and success.

Says Terri Martin, Head of NIDA Corporate Training, “We’re thrilled with the work ScienceFiction has done for the brand. In today’s business landscape, the ability to communicate effectively is more critical than ever. ‘The Unspoken Advantage’ perfectly encapsulates NIDA’s unique approach, leveraging world-class acting techniques to enhance workplace communication and unlock a power that’s hidden in all of us.”

Says Alex Davidson, Creative Partner at ScienceFiction, “Just as NIDA’s novel approach to corporate training has the ability to dramatically enhance workplace communication, we looked to use comedy and bold visuals to creatively dramatize what can often be seen as a bland category.”

The collaboration came about after a competitive pitch process, which saw ScienceFiction appointed to complete NIDA Corporate Training’s brand campaign.

Says Becky Gallehawk, Marketing Manager at NIDA Corporate Training, “We are a not-for-profit organisation, where the revenue from training goes back into supporting the development of the National Institute of Dramatic Art School. We were proud to have our recent campaign led by a dynamic cast that included NIDA alumni.”

Says Steffi Arbon, Client Services Director, ScienceFiction, “As businesses continue to navigate the challenges of the modern workplace, NIDA Corporate Training, armed with ‘The Unspoken Advantage,’ stands ready to equip Australian professionals with the communication skills needed to drive success in the years to come.”

The integrated campaign includes film, digital, radio and OOH creative.

Client: NIDA Corporate Training
Director – Commercial Development: Wendy Gray
Head of NIDA Corporate Training: Terri Martin
Marketing Manager:  Becky Gallehawk

Creative Agency: ScienceFiction
Creative Partner: Matt Arbon
Creative Partner: Alex Davidson
Head of Client Services: Steffi Arbon
Head of Design: Harry Antonakos

Production
Director & Photographer: Charles Grant
Creative Producer: Alaster Spiers
Assistant Producer: Michaela Le
Director of Photography: Kevin Holloway
1st AC: Darren Mac
2nd AC: Dillon Mac
Gaffer: Mat Wilson
Best Boy: Alex Wilson
Digi Operator: Matty Patek
H&M: Michelle Cox
H&M Assist: Chelsea Johnson

Post Production
Post producer: Alaster Spiers
Editor: Charles Grant
Sound Designer: Robbie Balatincz

Colourist: Marcus Friedlander