Jumpstart Collective Launches in Australia + NZ: Revolutionising the Client-Agency Partnership

Jumpstart Collective has officially launched in Australia and New Zealand this October, offering a fresh approach to solving the challenges businesses face when navigating the crowded marketing agency landscape. Focused on connecting businesses with the right-fit agencies and specialists, Jumpstart is designed to eliminate the guesswork and frustration often associated with finding the perfect marketing partner.

Says Alicent Wong, co-founder, Jumpstart Collective: “Think about it, if you’re a business owner or a marketing manager, hiring an agency without a good understanding of how to get the best out of your agency is like building a LEGO set for the first time without a manual or like putting a piece of IKEA furniture together without an Allen key. I mean, you can try, but chances are that you’ll end up hours later frustrated, tired, and ready to throw in the towel when the thing that you’ve been attempting to build looks nothing like the picture on the box.

“On the other hand, from a marketing agency’s perspective, as much as we love having the ‘right fit’ clients, it doesn’t always work out that way. Agencies can spend hours servicing clients only to realise that they aren’t quite ready to engage with one. Or if a client has been burnt by a previous agency experience, they end up spending time and energy earning back their trust when they could be spending time doing the work and getting the client great results.

“Having worked for decades in both agencies and internal marketing teams, we have seen and heard too many horror stories of destructive client-agency relationships. Enough is enough. This is where we come in. Think of us as the LEGO instruction manual or the IKEA Allen key. We’re here to guide both clients and agencies with a fresh perspective, provide them the ‘instructions’, and prepare them well before engaging with each other so that they end up with a solid relationship bolted in with trust, alignment, and peace of mind.

“In a nutshell; it doesn’t matter whether you’re a client looking for a fantastic agency or an agency looking for amazing clients; you’re both ultimately wanting the same thing:

A win-win, trusted, and thriving working relationship that will give you the ROI that you’re after.

Says Martin Platenkamp, co-founder: “At Jumpstart, we deliver the expertise you need to elevate your business. Navigating your industry and finding the right partners is a major challenge for any business. That’s why we founded Jumpstart. With over 20 years of marketing experience working with brands big and small, we understand what it takes for both clients and agencies to build strong, healthy relationships.”

The Jumpstart model combines a tailored Marketing Health Check with personalised agency matchmaking, ensuring businesses are well-prepared before engaging with marketing agencies. Our carefully curated list of agencies and specialists have to go through an interview process and fit strict criteria such as a proven track record and amazing customer service.

Jumpstart also helps marketing agencies by priming clients to ensure that they are ‘agency-ready’. “It takes two hands to clap,” Platenkamp explains. “Clients need to be clear on their briefs and set reasonable expectations with their agencies. We help businesses to identify the blindspots and avoid common pitfalls, ensuring a successful partnership from the start.”

Whether you’re a business owner seeking a trusted agency or a marketing agency looking for better-fit clients, working with Jumpstart helps to mitigate risks for both parties.

And as an introduction offer, Jumpstart is going to give away 10 free Marketing Health Checks to businesses in ANZ during October and November this year. For more information, visit www.jumpstartcollective.com.