Man of Many Media launches campaign for Seiko’s Australiasian Limited Edition Watch

October 25 2024, 12:40 pm | BY Ricki Green | No Comments

Man of Many, Australiaʼs largest men’s lifestyle publication, also offers dedicated creative agency services, and is excited to announce its latest collaboration with Seiko. Seiko approached Man of Manyʼs creative agency services department to develop and produce a premium video and photography campaign for the release of the highly anticipated Prospex Alpinist Australasian Limited Edition.

 

This campaign, specifically crafted for Seikoʼs marketing team, brings to life the rugged beauty of the Australian Outback, where Seikoʼs new timepiece finds its inspiration. The project highlights Man of Manyʼs expertise in high-quality creative production and innovative brand storytelling, showcasing not only Seikoʼs craftsmanship but also the natural wonders of Australiaʼs iconic landscapes, with scenes shot on location at Broken Hill and Silver City Highway.

Says Harry Parsons, head of branded content at Man of Many: “We are thrilled to work alongside Seiko on this exciting project. Capturing the essence of the Australian Outback while highlighting the stunning features of the Prospex Alpinist has been an incredible experience. This timepiece reflects the perfect blend of adventure and sophistication, and we are proud to tell this story through our creative vision.ˮ

The campaign includes premium video and photography, with a visual narrative that aligns Seikoʼs Prospex Alpinist against the vibrant red-earth hues of Australiaʼs deserts. The watchʼs signature red dial mirrors the natural beauty of the landscape at sunrise and sunset, deepening the connection between Seikoʼs design and its environment.

Says Frank Arthur, co-founder at Man of Many: “This collaboration with Seiko showcases our capability to deliver immersive, high-quality content for brand partners through our creative agency services. As we continue to grow beyond publishing—adding events, creative services, and launching new ventures like exclusive memberships, product collaborations, e-commerce, and podcasting in 2025—this campaign underscores our ongoing commitment to bringing brands closer to their audiences.ˮ

The video and photography created by Man of Manyʼs creative agency will be featured across Seikoʼs in-store screens, digital platforms, and online advertising, delivering compelling visuals that elevate their marketing strategy.

Client: Seiko Australia
Production Partner: Man of Many Media
Campaign Management: Harry Parsons, Man of Many
Photographer: Harry Hayes
Talent: Harry Parsons, Man of Many
Cinematographer: Milu Abdallah
Production: Harry Parsons, Man of Many
Director: John Guanzon, Man of Many
Editor: John Guanzon, Man of Many
Audio Engineer: Luke Fuller
Video Colourist: Marcus Friedlander
Article Content Creation: Rob Edwards, Man of Many
Location: Broken Hill