Thredbo Resort unveils new ‘Unleash Your Inner Wild’ integrated campaign for adventure lovers

Today, Thredbo Resort has launched its brand-new ‘Unleash Your Inner Wild’ integrated marketing campaign. Running in the lead-up to and throughout Thredbo’s 2024/25 summer season, the new campaign invites every kind of adventure lover to explore the mountains this summer.

Thredbo Brand & Marketing Manager, Richie Carroll says the campaign seeks to inspire the adventurous spirit that everyone has within: “Focusing on how it feels to be in the mountains, the campaign’s contrast between ‘taking it in’ and ‘letting it out’ encapsulates the balance of adrenaline-spiking thrills and nature-inspired moments of chill that can be found in Thredbo.

“From shouting at the top of your lungs from Australia’s rooftop, leapfrogging from one granite boulder to another or stopping to smell the wildflowers, ‘Unleash Your Inner Wild’ evokes a real sense of exploration, youth and curiosity.”

Featuring playful and genuine-feeling visuals, the campaign reimagines adventure as an approachable experience for a wide audience. Thredbo’s ‘Unleash Your Inner Wild’ campaign will roll out from today across TV broadcast, Spotify, cinema advertising, digital media, print media and social media.

Kicking off on November 16, 2024 and running through to April 27, 2025, Thredbo’s upcoming summer season is shaping up to be the biggest one yet.

Offering bucket list hikes through Australia’s highest peaks, over 40km of gravity mountain biking trails to explore, thrilling rides on the new Alpine Coaster, fly fishing, golf, tennis and lots more outdoor activities, the summer adventures are endless at Thredbo Resort.

Season passes, lift passes, lessons, guided adventures and more are available to purchase now.

Plan your adventure at thredbo.com.au/summer.

Check out all Special Deals at thredbo.com.au/special-deals.