MYOB retains TAG for content creation

MYOB has retained leading MarTech agency TAG for content creation.

Building on a successful collaboration, TAG will continue producing engaging, trend-driven social media content for the business management software provider, focusing on both TikTok and Instagram.

Recent content created by TAG for MYOB included a vox pop series with Melburnians sharing the craziest things they have claimed on tax.

With responses like “energy drinks” and “new shoes”, the series saw significant engagement and garnered media coverage in the likes of The Daily Telegraph and Yahoo Finance.

“Creating content that resonates with audiences requires more than just visibility – it’s about relevance and value,” said TAG’s Co-Founder and Head of Strategy Alon Abraham.

“Our content team, which includes a mix of strategists, creators and TikTok specialists, focuses on staying ahead of trends and humanising the MYOB brand to authentically connect with broader audiences.”

MYOB Demand Generation and Social Manager Dean Mendes cites that, “growing a brand account on TikTok isn’t easy, especially for an established corporate brand with no bricks and mortar sites”.

“It’s great to see the momentum in our organic content making gain after gain, capped off by some national media coverage,” he said.

TAG is a full-service, full-funnel digital agency focused on delivering tailored marketing and technology solutions for growth-focused businesses in Australia and beyond.

Through its strategic and advanced approach, TAG empowers brands to disrupt industries and accelerate performance.

Some of TAG’s current and previous clients include Morgans Financial, Sidekicker, Nala, FUNDAY Natural Sweets, Shippit, Adidas and The Wiggles.