Ridesharing service DiDi appoints Sunday Gravy as new agency after competitive pitch

Following a competitive pitch, DiDi has appointed independent agency Sunday Gravy to help grow its rideshare business in Australia.

DiDi is one of the world’s leading ridesharing services. Since entering the Australian market in 2018, DiDi’s presence has grown, with more passengers opting for DiDi’s value-for-money fares and reliable service.

As DiDi looks to continue to grow its brand and market share, it has chosen Sunday Gravy as its lead creative agency partner to ensure that Aussies continue to choose DiDi to arrive at their destinations with additional spending money in their pockets to do more of the things they love.

Says Tim Farmer, head of brand marketing at DiDi: “It’s clear that Sunday Gravy shares our excitement at the potential of the DiDi brand in this market, along with a shared vision on how to build the brand. We love the team’s boldness and creativity of their thinking, and their commitment to a truly collaborative approach that we believe will help us encourage consumers to rethink the category.”

Says Ant White, founder of Sunday Gravy: “When it comes to rideshare, DiDi isn’t currently thought of in enough rideshare occasions. We’re excited to work with Tim and the team to help DiDi capture more attention with work that will spike interest and get them recalled more often.”

Says Anna Camuglia, Sunday Gravy: “Tim and the team are the perfect fit for us, they are wanting to push category conventions and win back some share that they so rightfully deserve and we are up for the challenge.”

The appointment is effective immediately, with Sunday Gravy set to launch its first work for DiDi in the coming weeks.