The Pistol announced as a badged TikTok Marketing Partner

Leading full-service digital marketing agency The Pistol has today announced it has been officially named as a TikTok Marketing Partner, becoming one of the platform’s first-ever data connection developers.

The Pistol is one of just a handful of badged partners globally under TikTok’s newly launched data connection developer space, created as part of its broader Marketing Partners program. This is in addition to The Pistol’s status as a TikTok Agency Partner in 2023, acknowledging the agency’s success in delivering high-impact and innovative TikTok campaigns for its clients on the platform.

Data connection developers specialise in integrating diverse data sources, optimising audience reach and using attribution models to enhance ad campaign effectiveness.

The developers are a critical part of TikTok’s Marketing Partner program, which helps advertisers reach their audiences by leveraging a diverse pool of third-party experts with specialised knowledge and resources.

As part of the partnership, The Pistol will use its developer status, and its heritage in technology,  to help clients foster innovation, enhance competitiveness and drive growth in the dynamic online market.

The data connection partner speciality is a new marketing technology category for TikTok, which the platform launched last month with an inaugural group of partners. As one of the partners, The Pistol will focus on three specific areas: lead generation, data platforms and data connection development.

Says Jaime Nosworthy (pictured above), CEO, The Pistol: “We are excited to be partnering with TikTok to make it easier to measure, optimise, and maximise the performance of our clients’ campaigns.

“Helping our clients navigate the complexity of fragmented data and signals to fuel richer customer experiences and business performance is our key focus. This recognition further cements our position as a trusted partner in the integration of technology, media and creative.”

Says Lorry Destainville, head of product partnerships, TikTok: “At TikTok, we are dedicated to partnering with top data connection experts to improve how advertisers measure, optimise, and maximise ad campaign performance. Working with partners like The Pistol empowers advertisers to better evaluate the impact of our media.”

TikTok is an immersive entertainment platform with a unique user engagement and content viewing experience, compared to other platforms. When users view ads on TikTok, they interact in various ways, such as saving an ad or link, rather than an immediate click and conversion. By understanding more about touchpoints, businesses can better optimise campaign performance and achieve incremental growth on the platform.

The partnership with TikTok follows a successful start to the new financial year for The Pistol, with the growth of its performance team following several new client wins and renewals, including Brandbank Group, Melbourne Symphony Orchestra and Prime Super.