Bestads Best of the Week Reviewed by Roisin Keown, Founder/ECD, The Brill Building, Ireland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland.

I hate the judges who rain on everyone’s parade but there were a couple of lean categories. Interactive and activations are my interest anyway – anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week.

BEST INTERACTIVE
In a lean week I enjoyed this category.
Winner: Medibank ‘The Non-Starting Eleven‘. Smart, fun, relevant, clever. Does the gender thing without being patronising or “femvertising” which is always a relief. Loved. READ ON…