Industry generates record-breaking $95M of social impact value through UnLtd

UnLtd, the industry’s social purpose organisation has released its FY24 Industry Impact Report that measures the social impact value generated by the advertising industry via UnLtd. Through media donations, skilled and unskilled volunteering as well as campaign and event support, the industry has recorded its highest impact number to date with over $95M of social impact value generated in FY24.

Over 380 companies across the media, marketing, tech and creative sectors supported UnLtd and its charity partners in FY24. The industry once again used its skills for good with over 6,475 hours of volunteering hours logged to help organisations supporting young people at risk.

Says Jade Harley, director of partnerships at UnLtd: “We are so proud of our industry and the incredible impact we have delivered as a collective over the past year. There is so much talent and passion for making a difference in our industry and it’s fantastic to see so many partners really lean into the partnerships with our charities. This phenomenal result is testament to the positive impact we can make together.”

The report also highlights some of the key projects and campaigns created by the industry to support UnLtd’s charity partners, as well as the impact generated by our industry’s own social enterprise, MOOD Tea. Thanks to the expertise and support of the industry, MOOD Tea retail sales grew by 13% in FY24. Since its launch in 2021, MOOD Tea has funded mental health training programs for over 8,400 young people.

Says Rachel Troy, general manager of MOOD Tea: “MOOD is gaining incredible momentum—not only in retail sales but also through our MOOD Mind programs, creating a ripple effect of positive change. The passion for improving youth mental health in our industry is undeniable, and MOOD Tea is a fantastic example of how we can use our industry’s core skills to make a tangible difference. We can’t wait to innovate with the industry this year to take MOOD to new heights and drive even greater change.”

Since UnLtd’s launch nearly 20 years ago, the industry has generated over $350M worth of social impact value through UnLtd. This year marks a shift at UnLtd to a more cause-focused direction with a bigger emphasis on tackling the root causes of youth disadvantage.

Says Stephen Hunt, CEO of UnLtd: “We are so grateful to everyone who has supported UnLtd to help our charity partners raise awareness and much-needed funds for young people in need. But…we know we can do more. Our vision is to unite the brightest minds from our industry with the most passionate leaders in the non-profit sector, to address some of the root causes of youth disadvantage. We know the power of this industry and what we can achieve when we work together. The team and I can’t wait to collaborate with you all to create meaningful, systematic change.”

The UnLtd FY24 Industry Impact Report is available here.