Ogilvy Australia’s ‘Kentucky Fly’ for KFC scores Silver in Integration and Bronze in Direct at LIA 2024; Howatson+Co scores Bronze in Audio & Radio

After nine days in glitzy Las Vegas, the end of judging is here with LIA revealing the last of the winners in Integration, Direct and Audio & Radio.

 

Ogilvy Australia’s ‘Kentucky Fly’ campaign for KFC has picked up a Silver in the Integration category and a Bronze in the Direct category.

The Radio & Audio category saw Howatson+Company win a Bronze Statue for Mastercard ‘TOUCH’ created with Heckler Sound and Big Bang Sound Design.

After days of evaluation and discussion led by Susan Credle, Chair of FCB and Creative Advisor to IPG, the Integration and Direct jury awarded the Integration Grand LIA to Ogilvy PR, New York for CeraVe Skincare “Michael CeraVe“. In total, the Jury awarded 33 Statues, including 1 Grand LIA, 12 Gold, 9 Silver, and 11 Bronze Statues, on top of honouring 12 Finalists.

The Direct category honours work that uses the power of creativity to elicit a direct response from a clear target audience. After discussing the very best in this category, the Jury awarded the Grand LIA to Colenso BBDO Auckland for Skinny “Phone It In“. In total, the Jury awarded 1 Grand LIA, 19 Gold, 18 Silver, and 24 Bronze Statues, for a total of 62 statues. Additionally, they honored 17 Finalists.

The Audio & Radio jury, chaired by Laura Rapela, Executive Creative Director of GUT Buenos Aires, awarded the coveted Grand LIA to Area 23, an IPG Health Company for their outstanding work titled “Magnetic Stories“, crafted for Siemens Healthineers. This year, the Jury awarded 16 Statues: 1 Grand LIA, 5 Gold, 3 Silver and 7 Bronze Statues, in addition to commending 15 Finalists.

Remarking on yet another incredible year of judging in Las Vegas, LIA President & Founder Barbara Levy expressed, “When you look at all the Grand LIAs and Golds that have been awarded, one thing stands out – only the best have won. Every jury has demonstrated that only work that moves the creative needle will be awarded. And many of the pieces of work that have won the Grand LIA will still be talked about in years to come. Well done to all our winners!”

VIEW THE INTEGRATION WINNERS
VIEW THE DIRECT WINNERS
VIEW THE AUDIO & RADIO WINNERS