Melbourne digital marketing agency Impressive revolutionises SEO automation with ‘Skailed’

Australian digital marketing agency Impressive has launched Skailed, a revolutionary SEO tool designed to automate the research and creation of SEO-optimised landing pages.

The launch of Skailed marks a major breakthrough in the world of eCommerce, empowering businesses to significantly boost their online traffic, conversions, and revenue through advanced SEO strategies. Recently awarded the prestigious AFR Most Innovative Companies Award for its development of Skailed further showcases Impressive’s commitment to solving complex marketing challenges with cutting-edge technology.

Skailed was the brainchild of Sam Makwana (right), Impressive’s head of SEO, who recognised the need for a scalable, automated solution while addressing a client’s request to build hundreds of landing pages in a limited time frame. Together with Impressive CEO Robert Tadros (left), they led the project, developing Skailed over the past year through a collaborative, AGILE-based approach within Impressive Labs.

Says Makwana: “Many agencies rely on third-party tools to solve complex problems, but we wanted to create a solution tailored to our clients’ unique needs. Skailed is a direct response to the challenges our clients face, and its success is driven by continuous iteration based on client feedback and data.”

Skailed was developed by Impressive Labs, the in-house R&D arm of Impressive, to tackle one of the most labour-intensive processes faced by businesses today—creating thousands of targeted SEO landing pages manually. By automating this process, Skailed helps businesses improve their SEO performance while saving significant time and costs.

With the capability to create, optimise, and index hundreds of high-revenue-generating category landing pages in less than four hours, Skailed directs high-intent shoppers to relevant website pages based on their search queries. This not only drives higher traffic but also exponentially increases conversion rates, offering businesses an efficient and scalable way to boost their revenue, while delivering a strong competitive advantage without spending more on paid media.

Skailed has purposely been built as a scalable tool, so it is able to work for businesses of all sizes across a range of industries. It connects directly to Shopify, making it easy for businesses looking to enhance their programmatic SEO strategies.

Impressive’s win of the AFR Most Innovative Companies Award sets a new benchmark for what digital marketing agencies can achieve to move an industry forward in exciting new ways. Unlike traditional SaaS companies that create tools for agencies, Skailed was built from the ground up by the very team that uses it daily. This allows for rapid feedback and ongoing improvements, ensuring the tool remains highly effective and relevant across multiple industries.

Says Tadros: “Winning the AFR award for Skailed is a testament to the hard work and creativity of our team. We are incredibly proud to be recognised for pushing the boundaries of what digital marketing agencies can achieve through innovation.”

With Skailed already delivering exceptional results for eCommerce businesses, including Space Furniture, The Memo, Mattel, and Scanlan Theodore. Impressive is poised to expand the tool’s capabilities across additional CMS platforms, further solidifying this tech as a leading force in the digital marketing space. As the team looks ahead to future innovations, Impressive remains committed to providing scalable, impactful solutions to meet the ever-changing demands of the digital world.