Australian Unity promotes real wellbeing in major brand campaign via The Royals

Australian Unity has launched its first major brand campaign via The Royals ‘Real Wellbeing: Balance Your Being’. The campaign underscores the crucial role of finding balance in our lives, further reinforcing Australian Unity’s Real Wellbeing proposition.

Says D’arne Buckley, head of brand and content at Australian Unity: “The work leverages the fundamental truth that life is a constant juggling act. Whether that be balancing work and life, saving and spending, our need for care and the desire to be free. Finding more equilibrium in our lives is key to achieving Real Wellbeing.”

For more than 20 years Australian Unity, in partnership with Deakin University, has tracked the wellbeing of Australians through the Australian Unity Wellbeing Index. The research has found that the balancing act looks very different for Australians across their life course.

As a trusted partner who deeply understands the factors that contribute to imbalance in our lives, Australian Unity can call upon their more than 180 years of experience in delivering health, wealth and care services to find ways for people to balance their beings.

The launch film paints a picture of the many and varied facets of the audience’s lives that require balancing, highlighting the powerful tensions we find ourselves managing on any given day.

In partnership with Initiative, the campaign also includes online and social executions and multiple OOH placements that help to connect back to the different products and services Australian Unity provides.

Says Andrew Siwka, managing partner at The Royals: “This was a rare opportunity to tell the story of Australian Unity’s 180 year history of helping Australians achieve greater wellbeing in their day to day lives and we are incredibly proud of how we have delivered a campaign about life’s great balancing act.”

Client: Australian Unity
Creative Agency: The Royals
Production House: Photoplay
Director & Photographer: Tim Georgeson
Post Production: Heckler
Motion Graphics: Mac Archibald
Sound House: Stare Crazy
Media Partner: Initiative