Forty Winks deploys sleep experts to assist Australia’s worst sleeper in stunt via Bursty
Yesterday IKEA went on a hunt to find Australia’s worst sleeper and help them learn everything they need to know to get the best night’s sleep by spending 24 hours in IKEA’s “Sleep Billboard” at Sydney Overseas Passenger Terminal.
As Australia’s leading sleep specialists, Forty Winks, cheekily showed up to help Australia’s worst sleeper: deploying its neighbourhood sleep advisors to offer a helping hand at the activation in Circular Quay, Sydney.
The opportunistic activity created in conjunction with Forty Winks’ creative agency Bursty, focused on ensuring Australia’s worst sleeper had everything they needed to get the best night’s sleep. The idea was about playfully helping the worst sleeper in a Forty Winks way.
Forty Winks may not have (extremely delicious) Swedish meatballs, but it knows a thing or two about a good night’s sleep.
Says Pancho Gutstein, CEO of Forty Winks: “For forty years we’ve been helping Aussies get their best sleep, so when we heard Australia’s worst sleeper was going to be spending some time in Sydney this week, we felt it was our responsibility to pull the team together and help a mate out. We’re serious about sleep… and a having bit of fun too.
Whether it’s in one of its 100+ family-owned stores around the country, or beside the world’s most famous harbor, the Forty Winks team (including Theo, pictured below) loves nothing more than helping Aussies unlock their best night’s sleep.
11 Comments
this is pure garbage
And I thought the Akcelo stuff was bad…
this is soooooo cheeky!!!!
The people being haters above obv dont work on IKEA…
So first CMO leaves Forty Winks. Then they dump Akcelo. Then they recruit a sports content agency who suddenly start selling every other service like they’re working for Dominio’s Pizza. This is absolutely awful
Nothing like a bit of healthy competition. I think both brands did well here. Clever from Forty Winks and will probably give IKEA more coverage on their campaign.
This is so shoddy it makes Ikea look like the better brand.
This is brilliant stuff, true Australian grit and humour.
If you don’t like it, you’re not Australian.
This is UTTER CR@P! I want this to be good – but Id remove it immediately. It’s awful, and makes the brand look cheap as!
Its just a bit of fun, for a creative industry we take ourselves very seriously. Refreshing to see brands try something different, wasn’t off brand for me.
And I hate how shit this is
It’s cheeky and provides talkability, more brands should be doing this sort of stuff !