ABC iview continues to show why it’s the one streamer you never need to unsubscribe from in latest campaign via Howatson+Company

October 1 2024, 7:00 am | BY Ricki Green | 12 Comments

After the successful launch of ABC iview’s brand platform ‘Always Free. Always Entertaining’, which helped it become Australia’s #1 on demand free to air BVOD service, ABC iview has released two new films to celebrate its offering via Howatson+Company.

 

Directed by Freddy Mandy (FINCH) for the ABC, the ads subvert well-known tropes from popular genres, such as reality TV and teen sci-fi. In them, characters lament the fact that a viewer is cancelling the subscription to the streaming service they’re on, because they have ABC iview to give them world class content – all for free and with no ads.

‘Always Free. Always Entertaining’ was born from the fact that streaming prices are at an all-time high and the cost-of-living-crisis in full swing, forcing millions of Aussies to decide which streaming subscription to cancel.  Yet, as a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is the one streamer Aussies never need to cancel.

The campaign will run on BVOD, cinema, pre-roll, digital and social, supported by OOH.


ABC iview continues to show why it’s the one streamer you never need to unsubscribe from in latest campaign via Howatson+Company ABC iview continues to show why it’s the one streamer you never need to unsubscribe from in latest campaign via Howatson+Company ABC iview continues to show why it’s the one streamer you never need to unsubscribe from in latest campaign via Howatson+Company

Client: Australian Broadcasting Corporation
Director of Audiences, ABC (Acting): Karen Madden
Group Marketing Manager Screen, ABC: Sarah McDonald
Marketing Manager Screen, ABC: Siobhan McGeown
Head of Media ABC: Sally Phelps
Media Planning Lead ABC: Rachel Brown

Agency: Howatson+Company
Chief Creative Officer: Gavin Chimes
Chief Strategy Officer: Dom Hickey
Creative Directors: Scott Zuliani, Simon Friedlander
Head of Production: Holly Alexander
Associate Design Director: Jo Cao
Studio Lead: Simon Merrifield
Finished Artist: Patrick Rivera
Group Business Director: Belle Simmonds
Senior Business Manager: Lucy Stock
Junior Producer: Charlotte Breene

Production Company: FINCH Company
Director: Freddy Mandy
MD: Corey Esse
EP: Loren Bradley
Producer: Kate Menzies
DOP: Germain McMicking
Production Designer: Brant Fraser
Costume: Janai Anselmi
Casting: Felicity @ Byrne Casting

Post: The Editors
Editor: Jack Hutchings
Colourist: Ben Eagleton
Online Editor: Matt Edwards

Music & Audio Prod: Heckler Sound