Mitchell & Ness Unveils ‘Wear the Moment’ campaign celebrating iconic moments in sport

Mitchell & Ness has launched their new brand platform, ‘Wear the Moment’, which celebrates iconic moments in sports history, allowing fans to relive and celebrate these moments through authentic apparel. The campaign will be rolled out across OOH, social, events, and digital channels, including larger-than-life projections on Melbourne and Sydney landmarks such as the iconic Punt Rd Nylex silos.

Mitchell & Ness celebrated the launch at an exclusive AFL Grand Final event in Melbourne last night at Bells Hotel. The event was attended by high-profile AFL players, including legends Michael O’Loughlin and Nathan Buckley, who joined the brand in honouring the iconic sports moments featured in the campaign.

Says Aaron Kilner, Director of Brand, Marketing & Consumer at Mitchell & Ness: “When you think of the most iconic moments in sports history, they mean so many things to so many people. That’s why we are thrilled to launch ‘Wear the Moment’ – to celebrate the connection between our audience and the greatest moments in sport. And with Mitchell & Ness, these aren’t just famous sporting moments — they’re moments you can wear.”

The “Wear the Moment” platform will continue to evolve throughout the year, with additional iconic sports moments available to wear from mitchellandness.com.au.

Mitchell & Ness:
Director – Brand, Marketing & Consumer: Aaron Kilner
DTC team: Musti Zahidi, Rachael Lever, Lorrayne Mayer