Happy Happy Foods appoints 10 Feet Tall to unleash creative potential for national launch

Happy Happy Foods, the innovative plant-based beverage company, has appointed Melbourne-based creative shop 10 Feet Tall as its agency of record.

This strategic partnership aims to unleash the creative potential of Happy Happy Foods as it prepares for the national launch of its flagship product Happy Happy Soy Boy in Coles Supermarkets across Australia this spring.

10 Feet Tall, will bring its unique approach of ‘creativity that means business’ to develop and execute the creative strategy for Happy Happy Soy Boy’s national launch. The agency’s expertise in blending strategic insights with powerful creative execution aligns perfectly with Happy Happy Foods’ mission to offer products that not only taste good but do good.

Joseph Meseha, managing director of 10 Feet Tall, expressed enthusiasm about the new partnership: “We’re thrilled to be working with Happy Happy Foods on this exciting national launch. Happy Happy Foods’ commitment to creating a brand that’s so focussed on responsibility and creativity resonates deeply with our philosophy of creativity that unlocks real business results. We’re eager to unlock incredible new creative pathways that will not only elevate the Happy Happy Soy Boy brand but also drive meaningful business results.”

Founded in Melbourne, 10 Feet Tall has established itself as a leader in the advertising industry with its strategic approach to brand storytelling. The agency’s integrated services span brand and communications strategy, digital marketing, media planning, creative development and creative production, all underpinned by their commitment to delivering creativity that drives business outcomes.

Happy Happy Foods, founded in 2017, has quickly become a frontrunner in the plant-based beverage market. Their flagship product, Happy Happy Soy Boy, has gained popularity among baristas across Australia for its smooth texture and perfect complement to coffee. The upcoming national launch in Coles supermarkets represents a significant milestone in the brand’s growth and an opportunity to showcase its creative potential.

Says Lloyd Smith, founder of Happy Happy Foods: “Partnering with 10 Feet Tall marks an exciting new chapter for our brand. Their strategic approach to unlocking creative potential aligns perfectly with our vision. We’re not just launching a product; we’re creating a movement that celebrates taste and purpose. 10 Feet Tall’s creative approach is exactly what we need to bring this vision to life.”

The national launch campaign will leverage 10 Feet Tall’s integration of creative, strategy and media, focusing on introducing Happy Happy Soy Boy to a broader audience while highlighting its popularity among baristas and its unique brand story. By combining Happy Happy Foods’ commitment to doing good with 10 Feet Tall’s strategic creativity, the campaign aims to create a meaningful connection with consumers that goes beyond the product itself.

This collaboration between 10 Feet Tall and Happy Happy Foods brings together creative excellence and product innovation, promising an impactful campaign that resonates with Australian consumers. As the plant-based market continues to grow, this partnership is set to demonstrate how creativity can drive business success while promoting positive change.