“I’D LIKE TO STREAM THAT”: DISNEY+ KICKS OFF NEW TAKE ON THE CAMPAIGN PALACE’S ICONIC AFL CAMPAIGN
Australian sports personalities Andrew Gaze, Rob Whittaker, Jack Ginnivan, Lydia Williams, Steven Bradbury, Tayla Harris and Christian Petracca, star in local Disney+ campaign, a new take on the iconic AFL campaign created and directed by Warren Brown via The Campaign Palace, Sydney back in 1994.
The “I’d Like to Stream That” campaign for Disney+ is rolling out across Broadcast, BVOD, Youtube, OOH, Display and Socials, and showcases premium and high-quality shows for adults – including hundreds of films and series that one may not expect to be on Disney+.
“I’d Like to Stream That” expands the playing field for Disney+ by showcasing the diverse and premium content available for a wide range of audiences, such as global hit series FX’s “The Bear”, “Only Murders In The Building”, “Taylor Swift | The Eras Tour (Taylor’s Version)” and FX’s “Shōgun”, as well as locally produced series “The Artful Dodger”.
The new Disney+ campaign throws back to the iconic 90s AFL ad created by The Campaign Palace, Sydney and stars some of Australia’s most recognisable names in sports – Andrew Gaze (Australian Basketball Hall Of Famer), Rob Whittaker (Former UFC Middleweight Champion), Jack Ginnivan (AFL Premiership Player), Lydia Williams (Matildas Legend), Steven Bradbury (Gold Medallist), Tayla Harris (AFLW Icon) and Christian Petracca (AFL Norm Smith Medallist) – each highlighting content available on Disney+ that they would like to stream.
Disney+ is the dedicated streaming home of The Walt Disney Company’s 100 years of best-in-class content, including the latest and greatest from its iconic brands and franchises – Disney, Pixar, Marvel, Star Wars and National Geographic – as well as an expansive General Entertainment offering which includes content from FX, Searchlight, Hulu and more. There’s something for everyone.
Says The Walt Disney Company Australia and New Zealand Senior Vice President and Managing Director, Kylie Watson-Wheeler: “We’re excited to share this campaign that showcases Australian sporting heroes sharing their love for the incredible content available on Disney+. This campaign challenges perceptions of what to expect on Disney+ while also highlighting its relevance to local Australian audiences.”
The Disney+ campaign was developed in-house by The Walt Disney Company Australia marketing, creative and production teams.
The original from 30 years ago, created and directed by Warren Brown at The Campaign Palace.
6 Comments
The magic of the original campaign wasn’t just the line, the track, or the creative construct, it was the quality of the talent they featured. As each world-class star appeared, you were left thinking ‘wow’. Can’t say the same about Steven Bradbury or Jack Ginnivan. If you’re going to do a tribute ad – it should feel bigger and better. Not smaller and more forgettable.
How much did they pay to blatantly steal somebody else’s original idea?
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The comment:
Disney has a real gall to say it was developed by their in-house people.
Question:
Just imagine what Disney would do if Warren created a campaign
whose theme was ‘To infinity and beyond’ or ‘Hapuna Matata!’?
Awful in every possible way.
Unsubscribable
I feel sick