Adam Ferrier + Brent Smart’s ‘Black T-Shirts’ returns with ad legend Sir Martin Sorrell

Black T-Shirts, the only podcast in the world dedicated to XXL creativity for business, has kicked off season 4 with Sir Martin Sorrell, founder of the world’s largest advertising and PR group, WPP plc.

Did Adam sell Thinkerbell to Sir Martin? How does he value creative companies? Why is he the biggest little thinker in the world?  Do Monks pass The Pub Test? Have a listen and find out.

Sorrell talks Adam and Brent through what it takes to run a creative business at scale and offers his insights on the health of the industry at large.

What better way to start a new season than a masterclass from one of the industry’s greats?

All episodes of Black T-Shirts will be available via premium podcast creators MIK Made.  You’ll also be able to hear all episodes of the Black T-Shirts podcast played in their entirety on Disrupt Radio, available on DAB+, and now for the first time as a vodcast on the Black T-Shirts YouTube channel.

Adam Ferrier is the founder of award-winning creative agency Thinkerbell, Brent Smart is CMO at one of the world’s largest telecommunications companies, Telstra.

Black T-Shirts is supported by media mix modelling company Mutinex. The Pub Test is powered by research platform Ideally.

Black T-Shirts can be found here.